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Zynstra Hybrid IT Blog

IT needs to play critical role in branch – says 97% of retailers

Posted by Team Zynstra on Apr 12, 2017 10:26:39 AM


Our experience working with retailers across the US and UK, has shown that they are challenged to deliver a better user experience, whilst reducing the operational costs of remotely managing a highly-distributed branch IT environment. To investigate further, Zynstra commissioned research conducted on our behalf by survey consultant Censuswide, polling IT managers and C-level professionals in the retail space across the UK and US.

The research reinforced our experience. 97% of respondents see IT as a strategic asset in branch retailing, but only 48% said they had the proper resources, support and branch infrastructure to meet their current demands.

We’ve published some of our research results today, and will be talking more about this in the coming weeks. Watch this space.

If you would like to discuss the results of our survey or learn more about how we can help develop your retail branch IT infrastructure to meet the modern demands of customers in-store we will be at RBTE on 8-9 May. Click here to organise a demo.

Topics: IT for Retail