It’s obvious to all that the face of retail is changing rapidly, with customers having more and more options of where and how to purchase goods and services. In response retailers are looking to increase levels of customer service and offer a differentiated buying experience. Branch retailers in particular recognize that their key competitive asset is the branch network itself, offering as it does the ideal environment for compelling customer interaction. However, customer interaction today requires an IT infrastructure that can support compelling applications that enhance the shopping experience and integrate the branch and on-line customer journeys.
We wanted to better understand the pressures facing retail branch IT specialist, so the team at Zynstra recently commissioned Censuswide to conduct a survey of retail IT leaders in the USA and UK to determine their attitudes, opinions and state of their IT infrastructure.
Our research showed that while 97% of respondents see IT as a strategic asset in retail branch IT, only 48% said they had the proper resources, support and branch infrastructure to meet their current demands. And when it came to the IT to support an omni-channel customer experience, only 34% thought they had the infrastructure to enable an end-to-end multi-channel experience.
So we wanted to dig a little deeper and find out what were the major challenges IT pro’s face in making these changes.
We wanted to better understand the pressures facing retail branch IT specialists, so the team at Zynstra recently commissioned Censuswide to conduct a survey of retail IT leaders in the USA and UK to determine their attitudes, opinions and state of their IT infrastructure.
The team at Zynstra recently commissioned Censuswide to conduct a survey of retail IT leaders in the USA and UK to determine their attitudes, opinions and state of their IT infrastructure. One of the issues we explored was what new branch applications are being demanded by retail businesses
The research showed that a wide range of applications are being demanded by retail businesses, with mobile payment capabilities leading the way in both the UK and US (65%), followed by self-checkout (49%), scan as you shop (44%), click and collect (41%) and in-store customer analytics (37%).
Early last week we showcased our HPE ProLiant Easy Connect solution at RBTE – the largest retail show in the UK. So we wanted to share some of the comments and learnings with you.
It’s clear that retailers are seeking to raise their game on the customer experience stakes. No surprises there when competition is so fierce. Even more so when you consider that 5 of the top 20 UK retailers in 2008 are no longer in the top 20 today.
It has been a very busy week for the HPE ProLiant Easy Connect team with three events happening in one day across the UK.
On 29 November to 1 December, Zynstra will be in full force at HPEs largest event of the year - Discover 2016. Over three days, we'll be showcasing our global partnership with HPE on the ProLiant Easy Connect range of managed hybrid servers. If you're at the event, stop by stand 125, opposite Innovation Theatre 9.
The HPE ProLiant Easy Connect EC200a is a unique new Managed Hybrid Server which provides simple and scalable hybrid IT with a managed services model for ease of ownership and budget predictability.
This week at HPE Discover 2016 in Las Vegas, HPE and Zynstra was showing off the new HPE ProLiant EC200a to the World. Another great show, and another fantastic audience who were all blown-away by this new offering from HPE and Zynstra.
Guest blog written by Christopher Chute, Research VP, Global SMB Cloud and Mobility Practice, IDC.
Today's IT leaders from Small and Midsize Businesses are finding that managing infrastructure, applications, and devices has never been more challenging.